In previous blogs I have talked about the importance of being both creative and analytical in marketing, not easy. Recruiting the perfect marketer or more importantly your perfect marketer isn’t easy either but when you find him or her it can transform your business. So how do you spot the perfect marketer? Here are my top[…]
The economic ripple effect The latest world recession has made us all more aware and critical of certain sectors. The most obvious one being finance. But where else are we seeing or feeling the ripple effect? Has Marketing been affected? We are hearing more about how UK companies will have to work harder than ever to remain[…]
Fans of 2012 and W1A will remember Perfect Curve, a parody of marketing & PR agencies. And who could forget Siobhan Sharpe’s continual and unintentional one liners. “If we get bandwidth on this…you’ve got maple syrup on your waffle from the get go.” Siobhan Sharpe, Perfect Curve, W1A For those of us in marketing we[…]